Oliver Chesher, director of Admiral PR, shares his experiences of managing a very special Royal event, as a guest blogger on the Chartered Institute of Marketing’s blog. This Jubilee year, many agencies and marketing departments will be commissioned to work on Royal events, as Her Majesty and family tour Britain meeting their loyal subjects. Project-managing a [...]

Admiral News, Comment, Healthcare, North West, PR | Central Manchester Hospitals, CIM Blog, Duke of Edinburgh, PR Edinburgh, PR London, PR Manchester, PR Newcastle, Royal Manchester Children's Hospital, Royal visit, The Queen

If I had a pound for every time a client or friend asked me to explain why they should be on Twitter, I would be a lot nearer to my goal of buying the house in Spain I have been hankering after for the past few years. The problem with the question is that it [...]

Admiral News, Comment, Marketing, PR, Social media | facebook, Google Alerts, Google Analytics, Google Insights, keyword tools, Linkedin, PR Edinburgh, PR London, PR Manchester, PR Newcastle, Social Media, Social Mention, Tweetdeck, Twitter

“How can we thrive in times of rapid change?” Professor Mark Shucksmith OBE Newcastle University launches an Institute for Social Renewal to examine the key issues faced by society today. The challenge of social renewal is more relevant now than it has ever been. We are living in a period of rapid change. Individuals and [...]

Admiral News, Education, Enterprise, Marketing, North East, PR, Science | Institute of Social Renewal, Newcastle University, PR agency Manchester, PR agency Newcastle, PR Edinburgh, PR London, PR Manchester, PR Newcastle, Prof Mark Shucksmith OBE

Brand Anarchy, the new book co-written by Admiral PR chairman Stephen Waddington, is a bold attempt to deconstruct the media in all its forms and show what it means for the future of marketing and reputation. Published by Bloomsbury in March, the book has gone straight into the Amazon bestseller lists. As the media landscape [...]

Admiral News, Comment, PR, Social media | Admiral PR, Bloomsbury, brand, Brand Anarchy, Corporate Reputation, Managing corporate reputation, Media, PR, PR Edinburgh, PR London, PR Manchester, PR Newcastle, Reputation, Social Media, Stephen Waddington, Steve Earl, Twitter

Thanks to all those that attended the presentation on social media that I delivered early o’clock this morning at Newcastle Business School at Northumbria University. Hosted by the Institute of Directors, the presentation was attended by over 30 people representing a range of businesses from one man bands to the heads of DFDS Seaways, Port [...]

Admiral News, Comment, Marketing, North East, PR, Social media, Uncategorized | Admiral PR, AdmiralPR, Bitly, facebook, Google, Google Alerts, Google Analytics, Google Insight, Google Keywords, Hootsuite, IOD, IOD North East, Linkedin, Newcastle, North East, Northumbria University, PR, PR London, PR Manchester, PR Newcastle, Q&A, Social Media, Social Mention, Tweetdeck, Twitter