A Royal Engagement - Admiral PR Admiral PR

A Royal Engagement

We’ve worked on some spectacular events over the years, but this could be the biggest and best yet.

We were honoured to be asked by our client Central Manchester University Hospitals (CMFT), the NHS Foundation Trust that cares for over a million patients a year in the North West, to help direct a once-in-a-lifetime Royal visit.

The Queen and the Duke of Edinburgh came to see huge crowds of flag-waving staff and patients at the hospitals last week, as the first stop on their Diamond Jubilee visit to Manchester. The visit coincided with the first day of scorching Spring sunshine, and marked the culmination of years of planning on the part of the client, and weeks of preparation from Admiral.

Our team coordinated everything from the decorations and catering to the temporary structures and photography, thanks to our network of the best suppliers the North of England has to offer. In partnership with the Trust’s communications team we entertained a full-house of national and regional media, and best of all, we are now producing a professional film of the event with our partner Seveer Media.

We commissioned a 15-man crew from Seveer to capture live footage of the Royal visit, which was broadcast on big screens for our VIP guests to enjoy on the day. This footage is now being edited into a souvenir DVD for the Trust’s 12,000 staff, plus patients and the public who wish to re-live the special day.

CMFT is a client we’ve always enjoyed working with, and we’re very grateful to them both for the prestigious brief and also for the very kind words of thanks we’ve since had from all levels of the organisation. The event was described as a “triumph”, and it’s certainly something we’ll be dining out on for years! We can’t wait to see the finished film.

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