Newcastle-based PR agency Admiral is to add public affairs to its expanding list of client services in a move which puts it ahead of regional competitors.
Chris Kelsey, previously with Finsbury, one of the UK’s leading financial and regulatory communications consultancies based in London, has joined Admiral as Account Director. His role is to provide added-value public affairs support and advice to clients enabling them to benefit from integrated public relations and public affairs campaign services.
Chris, 37, worked as a researcher for several MPs before moving into public affairs with Edelman PR Worldwide, Citigate Public Affairs and more recently, Finsbury. Amongst his achievements are the “save the black cab” campaign following the first review of black cab regulations in the capital since 1963 by the Mayor of London carrying and secure £16bn funding package for Crossrail.
Comments Chris Kelsey: “With the new coalition Government declaring a strategy of reducing the deficit, largely from public sector spending cuts, public and private sector organisations will need to radically rethink their public affairs strategy if they are to ensure precious public sector income is not lost and key Government partners are not abolished altogether.”
Admiral founder and managing director Georgie Cameron said “One area we have been keen to enhance is that of public affairs and regulatory issues support. Chris Kelsey represents a key appointment for us into this market and I am absolutely delighted that he has agreed to join our ever-growing team.”
“Public affairs is about influencing political audiences so makes a natural partner to public relations which is focused on managing and growing brand reputations. Our clients tell us that they want and need to build relationships with political audiences with a view to affecting change and influencing policy, as well as protecting funding, all important issues at a time of political change and recession.
“Adding complementary services is a key part of our expansion strategy”, she says, “alongside the creation of a network of regional offices, the next of which will be opening in Manchester in September this year and which will also offer public affairs services.”