True Potential is one of the fastest growing and most innovative financial services organisations in the UK. Admiral will lead media relations campaigns on behalf of the Group, which provides technology and business support services to over 21 per cent of the UK IFA market and personal financial advisory services. Admiral will also support True Potential in its social media strategy, drafting blog posts as well as advising on Twitter and LinkedIn activity.
Smiles Engineering specialises in engine reconditioning and remanufacturing for the bus industry and has been based in Newcastle upon Tyne for over 30 years. Admiral will lead on media relations and support at UK trade shows, with the primary intention of highlighting the benefits of engine repowering, including reduced fuel consumption and lower environmental impacts.
Both clients will be managed from Newcastle, overseen by head of office Peter Bould. They are both great additions to the consultancy’s expanding portfolio as they fit nicely with Admiral’s specialist areas of expertise.