Admiral kick starts expansion strategy - Admiral PR Admiral PR

Admiral kick starts expansion strategy

We issued an announcement today about our expansion plans, which include the opening of a Manchester office on September 1st and trebling both turnover and workforce numbers within the next five years.

We currently employ 10 full-time, and four part-time, staff, and will be rolling out to other regions, with our sights set on adding further offices in Birmingham, Bristol, Scotland and Northern Ireland over the next five years. We’ve also acquired a handy London base, although Newcastle will remain our head office and spirirual home!

Our founder and managing director, Georgie Cameron, said: “We’ve spent the past 18 months planning our growth strategy while protecting our current position during these tough times. Having managed to avoid any drop in profit or turnover, we’re now ready to move forwards and export Admiral’s expertise, creativity and dynamism to Manchester and, from there, elsewhere around the country. It’s a really exciting move for the company and as a team we’re looking forward to taking on fresh challenges.”

Recent steps to implement the strategy include the appointment of PR entrepreneur Stephen Waddington as non-executive chairman, and Chris Kelsey who joins from London agency Finsbury. Chris heads up our new public affairs division.

Georgie added: “Although based in the North East, we already have clients the length and breadth of the country. Our long-term plan is to become a well-respected pan-regional communications agency – both with clients who want to hire us and with staff who want to work for us.”

With this in mind, our growth strategy will be in line with contract wins. Hence the opening of the North West office follows a successful campaign which saw us working with international and Manchester City goal keeper Shay Given and his wife on their celebrity-studded charity event, Fashion Kicks 2010.

We also landed Manchester-based O3Talk, a new conference call provider set to revolutionise the current market.

Georgie set up Admiral in 2004 following a career with McCann-Erickson in the Middle East and as head of PR and public affairs for software giant, Sage.

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