Admiral PR, the only North East agency to be a member of the PRCA, has achieved the Communications Management Standard – the gold standard of service for the PR industry.
The internationally recognised Communications Management Standard (CMS) is the industry’s quality certification system for public relations firms. The Standard is an assurance to clients that Admiral PR adheres to strict quality standards in management, communication and service delivery.
Georgie Cameron, Managing Director of Admiral PR, said: “I’m pleased to say we passed the CMS audit with flying colours. This means that Admiral will now be added to the PRCA’s preferred supplier list, so organisations choosing to work with us can be guaranteed they are receiving the very best of service.”
The CMS is an independently- audited set of eight tests which a consultancy must pass as a member of the Public Relations Consultants Association. It combines elements of ISO 9000 and Investors in People with criteria specific to the public relations industry.
Francis Ingham, Chief Executive PRCA says: “Well run businesses consistently deliver the results clients are looking for. The Communications Management Standard was developed specifically to ensure that PRCA members have the systems and structures in place to meet and exceed clients’ expectations. The Standard has been so successful that is has now been adopted in 11 countries around the world.”
Admiral PR is one of over 200 PRCA members based throughout the UK. These consultancies are of all sizes, working for clients in all business sectors. Together they employ around 5,000 people and generate more than £400 million in each year in fees from clients.