Admiral PR has won a major new account with financial services firm Oakwood Global Finance LLP, which will be handled from the agency’s North West office in Manchester.
The account win follows the appointment of Admiral’s North West head Oliver Chesher, who brings previous financial services experience. Oakwood manages mortgage accounts on behalf of lenders and investors, and against a general downward trend in the market the firm is growing – most recently with an extra £0.5billion in assets under management in the past quarter alone.
Oliver Chesher says: “Oakwood handles over 17,000 people’s mortgage accounts, and at a time when many are struggling with their finances, its expertise and the way it communicates are more important than ever.
“Far from being ‘numbers people’ behind the scenes, Oakwood in fact makes decisions and handles issues that affect people’s lives every day, and it has chosen a PR agency that understands those issues and how they relate to the news agenda.”
Oakwood’s head of sales and marketing, Adam Oldfield, adds: “Our PR work will be delivered as part of a major new marketing and communications campaign, with Admiral working in partnership with branding and creative agency BBComm. Admiral’s PR activity will focus on the financial services, investment and risk management sectors in the UK, and will seek to reinforce Oakwood’s reputation as one of the most technically advanced, experienced servicers in the business.”