We’re in PR heaven today at Admiral Towers: last night we picked up the PRCA award for best corporate social responsibility campaign, for Newcastle University’s ‘Changing Age’ campaign. In the process we beat off agencies representing the likes of Tesco, npower and The Co-op. Good eh?!
We’re especially pleased to be recognised in an increasingly high-profile category for the PR industry. In one guise or another, CSR features daily in mainstream news and dialogue, as we as consumers become more conscious of the impact of our everyday choices.
Newcastle University is an organisation that takes its civic duties very seriously, and practices what it preaches (and teaches), in the promotion of issues around our ageing population and the importance of a sustainable world. When you’ve got substance like that, good PR people can have a creative field-day. So thank you, Newcastle University!
Well done to all those shortlisted for a PRCA Award this year. We’re proud to be among you!