It’s a tense and equally exciting time for members of the Chartered Institute of Public Relations [CIPR], as only a week of voting remains before the 2014 president-elect is named.
As the campaigning continues, we caught up with election candidate and Admiral’s chairman, Stephen Waddington, to find out why he is standing for president and his promises to the profession.
Fit for the future
I am standing for President of the CIPR because I believe the public relations profession stands at a moment in time.
1. We have a real opportunity to assert our value as a management discipline that enables organisations to engage in a two-way conversation, and ultimately a relationship, with its audiences.
2. We also have the opportunity to improve the reputation of our industry via professional development.
I’m standing on a commitment to 10 words and 10 pledges for a future-looking Institute committed to professional development.
This election has become polarised between change brought on by media fragmentation and the traditional roots of public relations practice.
My view is that public relations has never had such a compelling opportunity to assert its value. We are helping organisations engage with internal and external publics in two-way dialogue.
We work in an editorial environment, listening and creating a narrative to enable organisations to engage with their publics.
Increasingly thanks to developments in measurement and evaluation we can put a number on the value that we deliver to an organisation, making public relations more compelling than ever.
Many of you as members will never see the CIPR’s London-base. The CIPR’s strength lies in its members in the nations and regions.
I’m a member of the North East group. I live in Northumberland and work in London and across Europe. I’m proud to have been nominated by members from around the country.
I know personally that my skills, strengthened through professional development at the CIPR – in my case Continuing Professional Development (CPD) and Chartered accreditation – have a direct impact on my income and my career success.
That’s a story that we need to tell to both practitioners and employers. As President, I will make sure every member, no matter where they are, gets the value from membership of the CIPR.
Throughout this election, I have been staggered by the engagement with both members and non-members. I have been listening carefully and engaging directly. It is a very clear example of how our profession is changing.
What is clear is that addressing how the CIPR continues using social media, will drive member engagement locally, regionally and internationally.
As President I will engage directly with members and industry colleagues through monthly discussions. I’ve proposed Twitter but will use whatever media the majority of members prefer.
I will continue to engage with the profession through writing, speaking and blogging.
Please join with a growing number of members who want to see us embrace change, deliver for members and be the go to organisation for professional communicators.