Anne-Marie Bailey, Admiral’s new senior account executive, steps into the Admiral Spotlight to tell us about life as a qualified dance teacher and the pearl of wisdom from her dad.
What do you do to relax?
It’s a little known fact but I’m actually a qualified dance teacher. So, when I’m not working I love to head into the studio, turn up the music and throw some shapes. It’s a great way to unwind!
What is the best piece of advice anyone has ever given you?
Treat others the way you would like to be treated.
What is your biggest challenge to date?
Writing my MA dissertation [a full 15,000 words] while working full time in a busy PR agency after just relocating to Manchester and getting to grips with a new city.
Who are your heroes, both in and out of business?
Am I allowed to say my Mum and Dad? I know it’s a bit soppy but they are my heroes!
What made you want to work in the PR industry?
For my undergraduate degree I studied Linguistics and Phonetics specialising in socio-linguistics. I was fascinated by what we say, how we say it and the messaging behind it all. PR seemed like a natural career path for me and so I completed a Master of Arts in Public Relations to hone my skills and further my knowledge of the industry. The rest, as they say, is history.
What has been the proudest moment of your career so far?
Stephen Waddington [@Wadds] once tweeted that I was the ‘young and talented up-coming star of PR’ – that was a pretty proud moment coming from one of the heavy weights of the industry! Call it fate but it’s a little strange I ended up working at the very company where Wadds is chairman.
What is your key tool in any PR campaign?
Sprout Social. It’s a great platform to manage all your clients’ social media accounts plus it gives you some really great insights and analytics too. You can tailor your content to reach different demographics of your target audience.
Sprout also offers some very useful analytics. You can drill down to find out when is the best time to tweet as well as what types of tweets generate the most engagement, to name but a few. The platform monitors your use of social media over time so you can really see how your clients’ social media is performing over time – clever stuff.
What is the best thing about social media?
It cuts out the middle man. I once read a quote that ignoring a person on social media is like hanging up the phone on a customer with the whole world watching – it couldn’t be more true! Businesses now have the ability to engage directly with their target audiences and vice versa. Some seasoned PR practitioners find this a bit daunting but to me it’s exciting – with social media the possibilities are endless!
What is your favourite aspect of your job?
The digital space is constantly changing and so there’s always a new challenge or social media platform to get to grips with. If someone said 10 years ago we’d all be communicating in 140 characters or less via a micro-blogging site, you’d have said they were crazy. That’s what I love – it’s always changing so there’s always a challenge.
What is your favourite quote….
‘Life is not a dress rehearsal so get out there and give it your best shot’ – My Dad.