Stepping into the Admiral Spotlight is a new member of the team, our account director Steve Maybury. Here he tells us about his dog Nala and his sense of pride when securing a great piece of coverage.
What do you do to relax?
I walk my Rhodesian Ridgeback, Nala. There’s nowhere I’d rather be than on the beach at Seaton Sluice, Northumberland, on a crisp weekend morning, with my girlfriend and the dog.
What is the best piece of advice anyone has ever given you?
Four pieces of advice: don’t be afraid to make mistakes, shout about your achievements, give credit where it’s due, and always be prepared to make the drinks.
What is your biggest challenge to date?
This sounds like a textbook answer, but it’s true: the beauty of PR is that every day offers a different challenge. Hard to pick out any one challenge after over 11 years in the industry.
Who are your heroes, both in and out of business?
In business, probably my old PR agency boss in Coventry. Tireless work ethic, pragmatic and creative. Massive advocate of a correctly-knotted tie.
Outside business, there are quite a few. I like people who are forthright without being arrogant. Sadly-departed F1 driver Ayrton Senna, former sprinter-turned pundit Michael Johnson, Pulp lead singer Jarvis Cocker. I spent the latter half of my teens wanting to be Ian Hislop.
What made you want to work in the PR industry?
I always loved writing but, being honest, lacked the ruthless streak to make it in journalism. PR suited my writing and communication skills but meant I got to focus on trying to please people.
What has been the proudest moment of your career so far?
Hard to pick just one moment: I feel a genuine sense of pride whenever the team secures strong coverage for a client.
What is your key tool in any PR campaign?
Well-written, engaging copy. The art of storytelling will never die – it’s just delivered via constantly-evolving channels and media.
What is the best thing about social media?
It’s so egalitarian: virtually anyone can have a social media account. It still faces challenges, such as regulation of content in line with traditional publishing laws, but broadly it’s a very exciting time to be working in strategic communications.
What is your favourite aspect of your job?
It’s a cross between politics (with a small ‘p’!) and journalism. I’m fascinated by the subtly different ways in which you need to communicate with different audiences to achieve your goals.
What is your favourite quote…
“Leave me alone, I know what I’m doing.” Lotus F1 driver Kimi Raikkonen.