Last week Channel 4 announced that it would be launching a new TV channel, 4Seven, which will broadcast programmes based on their popularity on social networking sites. It is not clear yet how Channel 4 will monitor social media, what social networking sites are included in the assessment and how far in advance listings will [...]

Comment, Digital, Social media | 4seven, Admiral PR, channel 4, facebook, Social Media, Television, trending, trends, Twitter

Nowadays, most businesses recognise the significance of social media and those who don’t, quite simply, should get on board… fast. Social media has caused a major shift in the way the media works, revolutionised the way people communicate and changed how newspapers and publications distribute news. Print circulations are declining, ad sales are falling but [...]

Admiral News, Comment, Digital, Marketing, North East, North West, PR, Social media, Technology | Admiral Digital, Admiral PR, AdmiralPR, Twitter Lists

Here are the judges thoughts on our award winning campaigns. Outstanding Young Communicator – Nicola Williamson Nicola has progressed exceptionally well during her short career in PR to date. During her time at Inferno in London and, more recently as an Account Director with Admiral PR in Newcastle, she demonstrated a strong gift for producing [...]

Admiral News, Digital, Marketing, North East, PR, Social media | Admiral PR, Awards, CIPR, CIPR PRide, Corporate and Social Responsibility, corporate communications, Events, marketing, Media Relations, Newcastle, Newcastle University, North East, Outstanding Young Communicator, PR, PRide, public relations

Seth Ridley goes under the Admiral spotlight to give us an insight into his world. Heading up Admiral Digital, Seth tells us how he relaxes and how digital now goes hand in hand with PR. Enjoy! What do you do to relax? I play sport. Pretty much any racket sport I can find time for. [...]

Admiral News, Digital, Marketing, North East, PR, Social media, Technology | Admiral Digital, Admiral PR, Digital, Newcastle, North East, PR, Q&A

Travelling by bus has just got even easier as Go North East launches The Key Mobile, an app that’s designed to revolutionise bus travel. The Key Mobile will make it easier and more convenient to travel with Go North East, finding the nearest bus stops using GPS, the next Go North East bus, providing live [...]

Digital, North East, Transport, Travel | App, Bus travel, Go North East, Newcastle, Public transport, Social Media, Transport, Travel

There was no glitzy press event, not a firework to be seen, or in truth, much noise at all as Google+ was finally announced to the world this week. Led by the company’s senior vp of engineering Vic Gundotra rather than a full-on PR onslaught, Google’s challenger to Facebook’s social networking domination announced itself in [...]

Digital, PR, Social media, Technology |