If I had a pound for every time a client or friend asked me to explain why they should be on Twitter, I would be a lot nearer to my goal of buying the house in Spain I have been hankering after for the past few years. The problem with the question is that it [...]

Admiral News, Comment, Marketing, PR, Social media | facebook, Google Alerts, Google Analytics, Google Insights, keyword tools, Linkedin, PR Edinburgh, PR London, PR Manchester, PR Newcastle, Social Media, Social Mention, Tweetdeck, Twitter

Brand Anarchy, the new book co-written by Admiral PR chairman Stephen Waddington, is a bold attempt to deconstruct the media in all its forms and show what it means for the future of marketing and reputation. Published by Bloomsbury in March, the book has gone straight into the Amazon bestseller lists. As the media landscape [...]

Admiral News, Comment, PR, Social media | Admiral PR, Bloomsbury, brand, Brand Anarchy, Corporate Reputation, Managing corporate reputation, Media, PR, PR Edinburgh, PR London, PR Manchester, PR Newcastle, Reputation, Social Media, Stephen Waddington, Steve Earl, Twitter

Thanks to all those that attended the presentation on social media that I delivered early o’clock this morning at Newcastle Business School at Northumbria University. Hosted by the Institute of Directors, the presentation was attended by over 30 people representing a range of businesses from one man bands to the heads of DFDS Seaways, Port [...]

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It is with great delight and excitement to announce that Admiral will be managing the PR and marketing campaign for this year’s Hoppings, which comes to Newcastle’s Town Moor every year. As I am sure a lot of you will know, The Hoppings is an iconic event in the North East that takes place every [...]

Admiral News, Marketing, North East, PR, Social media, Tourism | Admiral Digital, Admiral PR, Events, Media Relations, Newcastle, News, PR, PR Edinburgh, PR London, PR Manchester, PR Newcastle, public relations, Social Media, The Hoppings, Tourism, Town Moor, Travel, Twitter, What's on

I often get asked by marketing professionals employing PR consultancies: ‘How do I know that they are doing a good job?’ My response is to get them to ask themselves the following questions: 1. Do they understand your business and the industry you work in? 2. Are they happy to set targets and be reviewed [...]

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Last week Channel 4 announced that it would be launching a new TV channel, 4Seven, which will broadcast programmes based on their popularity on social networking sites. It is not clear yet how Channel 4 will monitor social media, what social networking sites are included in the assessment and how far in advance listings will [...]

Comment, Digital, Social media | 4seven, Admiral PR, channel 4, facebook, Social Media, Television, trending, trends, Twitter