In the Admiral Spotlight - Andrew Shearer « Admiral PR and Marketing Admiral PR and Marketing

In the Admiral Spotlight – Andrew Shearer

Andrew Shearer, senior account manager

Andrew recently celebrated his two year anniversary working with the Admiral team, giving him almost 5 years experience within the PR industry. After joining as a senior account executive he worked his way up to senior account manager and now currently leads on a range of Admiral’s key accounts including; ADAS, FES International, Thorn Lighting, Go North East and SunGard Higher Education.

What do you do to relax?
After a long day at the office I find it difficult not to bring work home with me, physically and emotionally. I have a set routine which usually works at snapping me out of ‘work-mode’. I get home and change into comfortable clothing immediately, then take Inca, my black lab, for a long walk. If that doesn’t work I stick on the fire, put on an episode of West Wing and pour myself a dram of Johnny Walker. This routine is fail safe.

What is the best piece of advice anyone has given you?
‘Never let anyone tell you that it can’t be done’ – Philip Stuckey

What is your biggest challenge to date?
My promotion to account manager and taking over some of the agency’s largest accounts was a big challenge for me. There were many elements to the job and a huge change from being an account executive. I had to learn very quickly in order to get up to speed.

Who are your heroes, both in and out of business?
In business hero: Tarek Nseir, Chief Executive of TH_NK. It is inspiring how he has grown a small regional agency to one of the most acclaimed digital agencies in the country. Impressive.

Out of business hero: Robert Downey Jnr – I have little reason for this other than I want to be him. A perfect example of someone who hit rock bottom, turned his life around and is now on top. The man is a legend.

What first made you enter the PR industry?
Throughout University I was always interested in going into advertising. After spending four months on an internship for a marketing agency where I spent time on advertising and PR briefs, I found that I much preferred PR. I suppose you could say that I wasn’t sure what I wanted to do after leaving Uni, four months in PR and I was hooked.

What has been the proudest moment of your career so far?
Winning national and regional awards for the quality of our work. Going up on stage with your team is a great feeling.

What is your key tool in any PR campaign?
My iphone. Essential.

What is your favourite aspect of your job?
Getting awesome coverage for my clients. Nothing better than turning over that page in the paper and seeing your handywork splashed across the page.

Favourite quote…
“Some are born great, some achieve greatness…the rest hire public relations consultants.”

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