Our newest member of the team Lindsay Baldry steps into the Admiral spotlight to discuss the importance of two way communication in PR and her love of ticking things off a long ‘to do’ list!
What do you do to relax?
Spending time with my family and friends will (most of the time!) leave me feeling relaxed. Whether I’m going to see the latest film or going out for dinner, my friends and family are the perfect antidote to a stressful day.
What is the best piece of advice anyone has ever given you?
Not to worry about anything until it happens. I have been known to be a bit of a hypochondriac so for me that is good advice. Another one is ‘anything is possible if you try hard’. After learning to play the clarinet and piano when I was younger, I’m a firm believer in practice makes perfect.
What is your biggest challenge to date?
After graduating from Newcastle University, I ventured to Manchester to get my foot on the PR ladder. Moving to an unknown city to start my career was daunting and challenging at times but it has definitely paid off.
Who are your heroes, both in and out of business?
It’s predictable but my parents have to be my two biggest heroes. Their support has got me to where I am today and as my dad was a miner and my mam is a social worker, they have definitely instilled hard working values in me. In business, it would have to be my colleagues. Who better to learn from than the people sat next to you for 8 hours a day?
What made you want to work in the PR industry?
I love to write and when I was younger I became a Young Reviewer for the Evening Chronicle in Newcastle. This inspired me to take my writing further and combine it with my love of fast-paced environments where I get to work on anything from trade events to national media relations.
What has been the proudest moment of your career so far?
When I moved to Manchester for a PR internship, if anyone had told me that just over three years later I would be returning to my native North East in an Account Manager role, I might not have believed them. I am proud that I have been able to progress rapidly in a career I enjoy and lucky that at the age of 25 I have been able to travel to the US on business!
What is your key tool in any PR campaign?
Clear objectives are fundamental to any PR campaign and enable targeted communications based on customer, brand and platform insights. If the objectives are right, successful tactics will follow.
What is the best thing about social media?
Social media opens up two way communication, allowing brands to engage with their audiences in a way that was never really possible before. The real time conversations that take place online make social media platforms a valuable tool to build brand advocacy and provide top quality customer service.
What is your favourite aspect of your job?
Surprisingly, I enjoy having a long list of actions and ticking them off throughout the day! In PR, a long ‘to do’ list is almost a certainty so it’s definitely the career for me. I also love the variety that comes with working on a number of client accounts. One day I could be writing about the UK’s first electric car driving test and the next about IT infrastructure!
“People don’t know what they want. You have to show them.” Steve Jobs, Apple.