This month, Nicola Williamson goes under the Admiral spotlight to give us some insight into her world following her three year anniversary at Admiral.
What do you do to relax?
I enjoy a nice glass of Rose and a night out in the delights of Newcastle Upon Tyne! I also like running, going to the gym and catching up on all of the celebrity gossip so you can often find me in my local Tesco buying those types of magazines. Sad but true!
What is the best piece of advice anyone has ever given you?
It would have to be “Relationships come first, business will always follow.”
What has been your biggest challenge to date?
The biggest challenge career wise has definitely been the jump from account manager to account director level. It is such a big jump and a massive learning curve. A curve I am still learning but that’s great as it means I learn something new every single day which is what keeps me motivated and passionate about PR and servicing clients.
Who are your heroes, both in and out of business?
Out of business, it has to be Victoria Beckham. She represents it all to me – looks, money, family, love, sophistication, dignity and intelligence.
In business, too many to mention, but all those people who have created a very simple product or service that will always be needed and used.
What made you want to work in the PR industry?
I love to communicate. It was what I born to do and that’s what PR is all about, communication. You have to talk to a diverse range of audiences at all times and get the best outcome for all involved.
What has been the proudest moment of your career so far?
Making it to director level and also winning CIPR Outstanding Young Communicator of the Year 2011 for the North East.
What is your key tool in any PR campaign?
Media relationships. You can have the best strategy, the best plan and the best messages but if you can’t sell or communicate all of this effectively, you’re doomed.
What is the best thing about social media?
It allows instant access to a global audience and provides a very effective and rapid way of spreading your message/word.
What is your favourite aspect of your job?
Getting results for a client and proving your worth each and every single day.
“Others can stop you temporarily, but only you can do it permanently.”