This month account manager Sam Dansie steps into the Admiral spotlight to share his love of cycling and his smiley voice!
What do you do to relax?
I ride my bike around in Northumberland. There’s nothing better than that.
What is the best piece of advice anyone has ever given you?
I’ve had lots of advice over the years for which I’ve been very grateful. However the piece that really sticks in my head comes from when I was about 13 and when I was helping my brother, a trainee mechanic at the time, fix an outboard engine. I was milling about, generally being unhelpful when he snapped: “stop being useless, be useful.” It’s stayed with me, that, and I try to live by it.
What is your biggest challenge to date?
Spending three weeks covering the Tour de France for a magazine with an inadvisably small number of underpants.
Who are your heroes, both in and out of business?
I don’t really go in for heroes – good people do bad things and bad people do good things all the time. However there are many, many people I admire for various qualities. In business the dynamism and vision of Branson is salutary; the persistence of Hilary Devey (her of Dragon’s Den) is inspirational. Both are stories of success over adversity and I like that.
What made you want to work in the PR industry?
The sheer variety of the subject matter you cover: Roman snails to aviation antifreeze in the same afternoon.
What has been the proudest moment of your career so far?
I can’t really point to any step changes for the better in my career which I would define as making me proud. I am most proud of the way I strive to do the best I can for the people I work for.
What is your key tool in any PR campaign?
A telephone and a smiley voice.
What is the best thing about social media?
Personally, the way it connects me with friends and contacts wherever they maybe; business-wise and from a slightly selfish point of view, the way you can see a clear and measurable relationship between action and result.
What is your favourite aspect of your job?
The people you meet; the subjects you cover; the writing.
‘You have to be homesick for somewhere you had not yet seen, nostalgic for things that had not yet happened’ William Fiennes, The Snow Geese. Were there a PR version of Pseud’s Corner I recognise this would land me in it.