In the Admiral spotlight - Vikki Wilkinson, account executive - Admiral PR Admiral PR

In the Admiral spotlight – Vikki Wilkinson, account executive

Vikki is approaching her two year anniversary working with the Admiral team, having joined as an intern after graduating. Vikki currently supports on some of Admiral’s key accounts including: ADAS, FES International, Four Housing Group and Thorn Lighting.

What do you do to relax?

I know it sounds like a strange answer to a question about relaxation but after a long day in the office I really like going to the gym! I obviously don’t hit the gym seven days a week though, so whenever I’m not there I like to indulge in lots of TV. I’m addicted to the new series of The Apprentice at the moment.

What is the best piece of advice anyone has ever given you?

Practice is the master of all things.

What has been your biggest challenge to date?

Trying to find a permanent, full-time job in the North East was a really big challenge. I knew I wanted a job that not only related to my degree but one that I would enjoy. Luckily I didn’t give up and was offered a great opportunity with Admiral and I haven’t looked back since!

Who are your heroes, both in and out of business?

In business, I am amazed by the Candy brothers. They took a £6,000 loan from their grandmother and worked hard to get on the property ladder. Their hard work paid off and they now own one of the best-known interior design and property development companies in the world, working in some of the most luxurious and exclusive locations!

Out of business I’d have to say Kate Middleton. I have no reason for this other than I think she is amazing.

What made you want to work in the PR industry?

During my second year of University, I was introduced to PR and was immediately interested in it above all other topics. It interested me so much I actually wrote my dissertation on it. When it came to looking for a job, I wanted something that could keep me interested and challenged, PR worked at Uni so I thought it was a sensible place to start! Turns out I was right.

What has been the proudest moment of your career so far?

I’d have to say it’s a tie between delivering my first new business pitch with the team and winning national and regional awards for our clients and the consultancy. Presenting is something I was really afraid of in school but something I found myself really enjoying in a real life situation and as for the awards, celebrating success with the team is always great!

What is your key tool in any PR campaign?

Knowing the end goal and the strategy for the client, if you don’t know what the client wants to achieve then how can you plan and carry out an effective PR campaign?

What is the best thing about social media?

Its ability to pick up news stories and topics of interest as and when they happen, in other words the real-time updates it offers. Twitter is great at doing that, the trending topics alone could keep you pretty much up to date with the day’s developments.

What is your favourite aspect of your job?
Working with a great team and getting results for clients. Feeling a sense of achievement is really important to me and it ensures job satisfaction, as well as client satisfaction!

Favourite quote

To become old and wise, you first have to be young and stupid!

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