Brand Anarchy, the new book co-written by Admiral PR chairman Stephen Waddington, is a bold attempt to deconstruct the media in all its forms and show what it means for the future of marketing and reputation.
Published by Bloomsbury in March, the book has gone straight into the Amazon bestseller lists.
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact as Stephen and co-author Steve Earl spell out is that they have never had control.
The question is what brands can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before.
Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context it is reputation anarchy.
Brand Anarchy investigates the response from organisations that have faced recent attacks on their reputation such as BP, Research in Motion and Toyota, to discover lessons for the future of reputation.
The book draws on insight from media and PR opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Seth Godin, David Cushman and Francis Ingham to explore how reputations can be better managed and the new challenges that the future of media may bring.
It’s a plain-speaking, shrewd book that pulls no punches. A survival guide for anyone concerned about what others think or say about them.