Here is a blog from our latest intern at Admiral, Ruth Kilgour: Starting on a two week internship at Admiral was my first professional placement within a PR and marketing company. I was therefore coming in with what I would like to consider a fresh face, but in fact probably more like a hazy understanding.
My prior knowledge on PR specifically came from a year spent studying for a Masters in Public Relations and Media at Newcastle University, a variety of jobs in arts promotions and marketing from my undergraduate study before that. I was therefore somewhat daunted, but more looking forward to getting stuck in to some proper practical work within the industry.
From day one I was welcomed in by the team and given a variety of tasks, from doing research and putting together coverage reports, to getting to grips with online media sources, drafting press releases and talking to the media. With the various tasks I was undertaking on a daily basis, I quickly picked up on new knowledge and skills, realising my strengths and weaknesses each day.
Prior to this internship, I had repeatedly questioned the pros and cons of working within a consultancy as opposed to an in-house PR team. At first I had no idea which might suit me better. With Admiral’s varied list of clients I found myself working one day within the science and technology sector and the next within the energy and environmental sector. I then understood: if it is the challenge of variety that you are looking for, agency life is the way forward.
Consequently, as my internship draws to an end, nearly four months down the line from what started off as a two week deal, I believe I have the answers to any questions I previously had and that hazy understanding has most definitely become clearer! I loved working within an agency, getting to work on new and different things every day and look forward to continuing my development within the PR industry.