Media is being reinvented on our door step. The North-East is home to a variety of so-called hyperlocal media projects; web sites targeted a small geographical audience.
The Journal has created Your Place, a series of 21 sites focused on individual towns and villages in Northumberland and journalist Ian Wylie has created JesmondLocal targeting the Jesmond area of Newcastle.
I caught up with Ian to talk to him about the role of the media within a community, how hyperlocal media works, the future of journalism and how you generate income from producing quality content online.
You can listen to the interview by clicking on the player or you can download a MP3 file of the interview by left clicking on this link with you mouse and selecting ‘save as’.Ian spent 15 years as a staffer at The Guardian and now writes for The Financial Times, Monacle, and Management Today, and teaches at both Newcastle and Sunderland universities.