Success! Just got the latest edition of ADAS’s quarterly client magazine ‘Insight’ to the printers. Twelve pages of copy perfect, picture-led editorial which focuses on interesting stories and, well, insights, from the company’s consultants and scientists.
It’s not the easiest job in the world but it is rewarding. This time around we’ve completed the process in record time. And the best compliment came from the account handler; “Insight just seemed to happen.”
Dead chuffed with that.
So what went right?
Well, processes and taking as much as possible off the client so we were responsible for delivery. Interview, write copy (to the exact length), return for amends, get it designed, return for final approval and then send to the printers. As we’ve taken to saying in the office: bish, bash, bosh.