Changing perceptions of old age with national photography competition - Admiral PR Admiral PR

Changing perceptions of old age with national photography competition

Admiral has been proud to develop and manage Newcastle University’s Changing Age Campaign, which was recently shortlisted for a national PRCA Corporate and Social Responsibility Award. Our latest project for this initiative is a national photography competition that aims to engage the public in the themes of Changing Age, primarily encouraging people to think about and challenge long held preconceptions about getting older.

The competition asks entrants to capture an image that illustrates all aspects of the ageing process, in a way that will help to change society’s perception of what it means to age.

We’re running the competition in partnership with Amateur Photographer Magazine, editor, Damien Demolder, is just as excited about it as we are!

“This is a fantastic opportunity for someone to showcase their work, whilst highlighting a really topical issue. Entrants should not see ageing as meaning ‘the elderly’ but rather the journey we all go through from birth to old age, a continuous process that affects us all.”

The campaign to date has generated wide-spread support from many high profile individuals and businesses including Miriam Stoppard, Angela Rippon, Dame Joan Bakewell, Age UK, the WRVS and many UK politicians.

The photography competition is open to everyone (subject to terms and conditions)and the scope is wide open.

The competition will whittle down entrants to a short-list of five finalists from linked competitions across the UK, who will receive £500 worth of photography equipment and have their image displayed at the Great North Museum’s ‘Coming of Age’ exhibition in January 2011.

In addition, these finalists will be judged in an overall grand prize competition where there is a one-in-five chance of winning an additional £500 cash prize. As of today, entrants have until midnight on 31st October to enter.


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