Last week The Times and the guardian reported that the Labour party has been critical of the coalition’s approach to the NHS, suggesting that more patients have to wait longer than the standard 18 weeks for treatment.
Currently, the NHS is meeting its target of treating 90 per cent of patients within 18 weeks of GP referral however; Labour officials maintain that the number of patients in the last 10 percentile has almost doubled in the last year.
Many people seem unaware of the option for independent treatment. Not to be confused with private treatment, independent healthcare providers can offer NHS patients the same service as their local NHS provider once referred by their GP. This begs the question of why independent healthcare providers aren’t shouting from the rooftops about their abilities to support the NHS through one of the most controversial reforms the coalition is likely to make.
From a communications perspective, this provides an excellent opportunity for independent hospitals to let their local communities know of their presence and the services they are able to provide. The public remain under the impression that they have only two options; NHS healthcare or private vhealthportal.com/product-category/antibiotics/ healthcare.
As pressure continues to mount on the Government and the NHS, the public need to be made aware of the various healthcare options available or we could risk a large proportion of people suffering in silence.