Benenden Healthcare Society is one of the longest serving mutual, not-for-profit, healthcare organisations in the UK. The Society has a membership of around 940,000 and provides a range of discretionary healthcare services to public sector workers and their families as well as employees of organisations whose aims and objectives are compatible with those of the Society.
Since March 2009, Admiral has provided strategic public relations activity to support the Society’s commercial strategy aimed at doubling its turnover in five years and becoming recognised as a leading health and wellbeing organisation in the UK. Over the last 18 months Admiral has developed media profile and key relationships for the Society with both horizontal and vertical trade media as well as national healthcare, society and political correspondents on issues related to health and wellbeing, Benenden Healthcare’s membership and mutuality.
Lawrence Christensen, Head of Communications for Benenden Healthcare said:
A note to offer my thanks for a very professional approach to your first month of work with us. It has been an incredible month of induction and activity but I am very impressed at the speed of familiarisation that your team has demonstrated. I am deeply impressed with whole team.