Between 2009 and 2012, Admiral designed and executed a media relations, stakeholder relations and event management strategy for the opening of the Royal Manchester Children’s Hospital, the largest single-site children’s hospital in Europe.
A highly successful stakeholder launch event involved staff, patients, partners and supporters ahead of the public opening. Media coverage was secured across a number of critical national, trade and regional media titles. The exposure led to the commissioning of an ITV series focused on the work of the Royal Manchester Children’s Hospital’s staff.
Sue Allison, Central Manchester University Hospitals NHS Foundation Trust:
“I just want to say a big thank you for all your enormous efforts to make yesterday a resounding success. It exceeded all expectations… You really have made an enormous difference to how the Trust is presenting itself during the new development and opened up so many opportunities for us.
“What fantastic coverage we had and a big thank you to everyone for the enormous efforts which went into making this so successful. We couldn’t have asked for more and everyone is truly delighted.”