Devon County Council received funding from the Department of Transport to develop and implement a strategy for addressing road casualty and injury in rural areas. The area between Exeter and Barnstaple (mid and north Devon), bordered by the A361, A377 and A396 has been identified as a ‘problem area’ with the highest ‘killed or seriously injured’ rates among all eight district councils in Devon. Admiral was employed to raise awareness of the project and key initiatives aimed at improving road safety, engage local and regional road users raising awareness of safety risks, and offering practical solutions to combat problems/issues.
Michael Newcombe, Devon County Council
“Admiral’s understanding of the target audience was first rate and, as a result, they were able to create marketing opportunities in key areas where we received maximum exposure. We are thankful for their work and friendly, professional approach.”