Now in its fourth year, Fashion Kicks is a high-profile social event combining football with fashion, music and food, to raise money for charity. This year was in aid of Macmillan Cancer Support and included a glittering fashion show from Selfridges, with outfits modelled by the Manchester City FC squad alongside professional models. Dinner was cooked by some of the best chefs in the UK and Westlife provided the entertainment.
Admiral’s role was to handle communications for the event, which took place on April 13th. Key objectives were to raise awareness of the event, encourage ticket sales and drive charity donations.
“Admiral created many media opportunities and, in turn, helped the event to sell out as well as providing a great support on the night. Fashion Kicks got off to a flying start due to the expertise and hard work put in by the team at Admiral.”
Shay and Jane Given, Fashion Kicks
“Admiral has been a key partner for the event and it has been a pleasure working the team, whom we would now consider friends. We have been overwhelmed by the response to this year’s event.”
Janet Richardson, Macmillan Cancer Care