Galway County Council employed Admiral PR and WSP, international engineering consultancy, to support Loughrea, one of eleven towns across Ireland to make the final shortlist for a national competition for Smarter Travel Areas. SmarterTravel Areas is an initiative developed by the Department for Transport as part of its vision for sustainable travel and transport across Ireland.
Admiral offered strategic communications support to enhance the bid submission and facilitated an intense week of public and stakeholder consultations, developed a brand and community engagement plan, and produced a film demonstrating the town’s support.
“Admiral PR assisted WSP Ireland on the development of a Smarter Travel Area plan for Loughrea in County Galway. They provided a highly professional service under tight timescales. WSP were very impressed with their proactive approach and we felt that they provided real added value to our team. Having Admiral PR on our team allowed us to focus on the technical elements of the scheme in the knowledge that the PR and marketing element was being dealt with in a professional and competent manner.”
Matt Foy, WSP Ireland