Knowledge House provides a single access point to the skills, expertise and resources of the five North East universities. It is a unique access for businesses looking for product, process and human resource development solutions.
Knowledge House retained Admiral to raise its profile in the region and to complement and support the organisation’s existing and on-going marketing activities.
The aims of the campaign were to influence decision-makers within companies of the benefits of university interaction and, ultimately, to encourage companies to use universities to improve their processes, products and to retain a competitive edge. The campaign was designed to help generate income for the regional universities in excess of ten times PR investment cost.