New Horizons Computing Learning Centre is the largest independent IT training provider in the world, with 300 centres in 70 countries. The company delivers more courses than any other IT training company and has 30 million students worldwide. 2012 saw the re-launch of New Horizons London, overlooking London’s Olympic Village, as part as the new Tech City initiative.
Admiral’s role predominantly focuses on media relations, delivering campaigns aimed at positioning New Horizons London as the preferred training partner for medium to large businesses wishing to up-skill their teams and individuals wishing to increase their knowledge of IT. Admiral was briefed to target a range of audiences ranging from IT and HR professionals to individuals and colleges and is implementing a media relations campaign which aims to communicate the importance of IT training and how technology is changing the way we work. This includes a combination of thought leadership articles in business and IT trade press and forward features focused on the topic of training and professional development.