In 2009, Admiral delivered an international corporate positioning strategy for Newcastle University. We evidenced the strategy through qualitative and quantitative research among students, staff, stakeholders and alumni. The recommendations within the strategy have been adopted and include the delivery of corporate positioning campaigns around the areas of strength for the University that we identified in the research. Admiral is now delivering a corporate communications campaign for the University internationally around ageing and health (where it offers world-class research).
“Admiral undertook an extensive piece of work with internal and external stakeholders to help us define the basis for presenting the University to the wider world. The work was innovative, enlightening and very worthwhile. We came away with a far clearer idea of what we want to say, to whom, and how best to articulate it.”
Paul Younger, Newcastle University