Between 2006-2009, Admiral created and implemented a number of online and offline campaign themes to reflect the region’s core visitor assets, such as a ‘Music Tour;’ ‘Gardens, Weddings, Walking and Cycling,’ ‘Unexpected delights,’ ‘Peace and Tranquility,’ and, most recently, a ‘three pillars’ campaign supporting business and investment opportunities in line with the region’s most commercial offerings.
Extensive national and international media coverage was achieved, stimulated by over 40 press tours, and hundreds of feature pitches. From mainstream national print media titles and consumer lifestyle magazines, through specialist investment and trade media, Admiral achieved unprecedented exposure for the region, contributing towards record inward investment from domestic tourism.
“I would not hesitate to recommend Admiral to my colleagues and have done so many times. I always look forward to our meetings and have much respect for the team. They are all enthusiastic and knowledgeable about their specialisms. They are creative, hardworking, responsive and have achieved excellent results for us at One North East.”
Aoife Forbes, Regional Image Strategy PR manager, One North East.