Petec is the Printable Electronics Technology Centre, a national prototyping institute for the development and commercialisation of printed electronics. The Centre offers design; development and prototyping services and facilities, helping companies address the challenges in Organic Displays Electronics delivering to clients, proof of concept devices and pilot scale manufacture.
Admiral worked with the centre to help raise awareness of the centre prior to launch with industry and customer markets through targeted media relations activity. The consultancy also worked with the team on developing messaging and positioning for the centre at a regional and national level with stakeholder audiences.
More recently Admiral provide event support for the international launch of Petec, which was chaired by Lord Alec Broers and attracted global leaders across the field of Printed Electronics, including 60 members of the International Organic Electronics Association.