Scottish Borders Council 'Back to the Borders' - Admiral PR Admiral PR

Scottish Borders Council ‘Back to the Borders’

Admiral supported Scottish Borders Council on a major tourism campaign running 2008-10, dubbed ‘Back to the Borders’, which targeted audiences nationally and internationally to create a significant upturn in Borders tourism revenue in 2009/10, and boost the profits of every tourism-related business in the region.

Admiral implemented a multi-faceted PR and marketing campaign focused on driving traffic to the campaign website.  Tactical activities included stakeholder relations, media relations, online PR – with an emphasis on social networking, supporting promotional collateral, and partnership exploitation.

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