The Hoppings is one of North East England’s most iconic events that takes place on Newcastle’s Town Moor each year. Admiral was appointed as the PR and marketing consultancy for the event in 2012. This involved securing, organising and delivering the entire PR and marketing activity for the event.
Admiral administrated activity ranging from extensive stakeholder and partner engagement, national, regional, local and specialist media relations and securing print, radio and public transport advertisement, website development and crisis communication management.
Admiral was also tasked with creating an innovative yet easy to navigate website that captured ‘all the fun of the fair’. This included a flash header featuring a spinning big wheel and roller coaster whizzing by, as well as seeing the scene change from night to day. Admiral was also briefed to devise and implement a fully integrated social media campaign to drive people to the new website.