Thorn Lighting part of the Zumtobel Group, is a globally trusted supplier of both outdoor and indoor luminaires and integrated controls. Its ‘smart’ and sustainable lighting solutions create comfortable, fulfilling environments for people to live and work in more than 100 countries around the world. Its mission is to provide products and services which make it easier for customers to specify, install and maintain good quality, energy efficient lighting.
Admiral’s role focuses predominantly on trade and media relations, delivering campaigns that both educate and support the relationship Thorn has with specifiers and installers of its products. The PR activity supports Thorn Lighting’s major product announcements and profile at key industry events while also providing a number of wider ‘press office’ based PR activities including industry awards, product reviews and contributions to forward features in both regional and trade media. Admiral also uses Thorn Lighting’s position as a global leader in the lighting industry to establish a firm thought leadership position in the national press, commenting on relevant issues, such as sustainability, energy efficiency, manufacturing and the supply chain.