Tyne and Wear Metro - Admiral PR Admiral PR

Tyne and Wear Metro

The Tyne and Wear Metro service is a light rail system in North East England, serving Newcastle upon Tyne, Gateshead, South Tyneside, North Tyneside and Sunderland.

It is the second largest of the three rapid transit metro systems in the UK, after the London Underground; the other being Glasgow Subway. It is operated by DB Regio Tyne & Wear Ltd (a subsidiary of Deutsche Bahn) on behalf of Nexus.

Admiral was appointed to manage public relations on behalf of Tyne and Wear Metro, working with Metro’s marketing team to develop and implement a PR strategy to achieve the Metro’s main PR goals: to raise the profile of Tyne and Wear Metro among users and non Metro users to encourage Metro use.

Share this article:

Permalink: Email this post:

Comments Closed

Comments are closed.