Utilitywise is one of the UK’s leading energy and water cost management consultancies. The company helps businesses get the most value from their energy and water contracts, reducing their energy consumption and lowering their carbon footprint. Formed in 2006, Utilitywise is an AIM-listed company that has grown exponentially from four employees to over 780 employees by 2014.
Admiral plans and executes strategic B2B communications to support the ongoing growth of Utilitywise. This includes media relations that secures placement of in-depth features and by-line articles in key trade titles to position Utilitywise as a thought-leader in energy and water management. Admiral also manages business and trade media announcements, such as new products and services, industry acquisitions, industry partnerships, senior recruitment and new clients of Utilitywise.
Admiral supports Utilitywise with stakeholder engagement at conferences and with the local authority where Utilitywise has become one of the largest employers in the area. Admiral has also provided Utilitywise with advice on internal communications as the company continues to grow.
Our approach was to build Utilitywise’s reputation as a national leader in the field of energy management by ensuring they are the go-to voice for everything to do with energy management in the UK. It was important that new and existing clients understood concepts such as energy procurement, therefore relevant topics were identified that utilised the company’s expert knowledge. Features and by-lines were then developed and offered to key media titles to secure in-depth coverage that supported the growth story of Utilitywise.
A calendar of key announcements and stakeholder engagement opportunities was created to ensure all relevant opportunities were known and prepared for. This approached ensured a constant flow of positive news stories about Utilitywise and consistent messaging when in contact with stakeholders.
The ongoing campaign has secured extensive media coverage that has supported the growth of Utilitywise, raising awareness of the company’s offer to businesses that want to reduce their energy consumption and costs. Stakeholder engagement has ensured all audiences are informed and up-to-date.