Admiral uses its experience of the professional and financial services sector to deliver a strategic PR campaign for Vertex, a leading provider of IT systems and outsourced services to major money lenders.
Admiral’s work with Vertex started as the mortgage and lending sector found itself on the verge of a huge shake-up, with the arrival of the Mortgage Market Review (MMR) in April 2014. A strategic campaign was devised that focuses on the challenges the industry faces, while positioning Vertex as not only a leader in its field, but also as the provider of a solution that could help a large number of major money lenders to negotiate the MMR smoothly.
The campaign is based on topical comment, expert positioning and authoritative thought-leadership pieces in the key financial sector press, carefully targeting Vertex’s core audience of money lenders, mortgage brokers and financial services operatives who might be interested in making their back-office and customer-facing systems more efficient.
Counting Virgin Money and Tesco Bank among its clients, Vertex’s systems and staff can handle can the entire loan or mortgage application process. It is the UK’s first third-party provider to receive FCA approval to offer mortgage advice.