Admiral PR & Marketing organized and implemented all marketing and communication in the preparation for the Benwell Scotswood Area Action Plan. The Plan provides the framework to deliver the regeneration of Benwell, Scotswood and the West Road till 2024.
The work comprised ‘One Big Week’ of creative, interactive community consultation, web development, media relations, rigorous stakeholder relations activity, political liaisons, brand development, and event management.
“The marketing and communication carried out by Admiral was an integral component of the Plan preparation and its success. An independent review in Regeneration and Renewal said the Plan was “User friendly” with a ‘Strong Vision ….underpinned by pragmatic by realistic and pragmatic planning objectives’.
“Throughout the Plan preparation it was a positive and constructive experience working with Admiral, achieving effective results. They provided exceptional support, bringing intelligence, intuition, experience and inspiration to everything they did.”
Neil Wilkinson, Newcastle City Council