We are a nation of statistics lovers. We love statistics, that is, not lovers. Although research published recently by Cadbury reveals that ten per cent of women secretly find their boyfriends’ fathers attractive which appears to make a stab at covering both options as far as I can see. Meanwhile, in the same week, a survey by Travelodge [...]

Admiral News, Digital, PR, Social media, SociaLIGHT | Admiral Digital, Admiral PR, AdmiralPR, Cadbury research, facebook, Google, Linkedin, Newcastle PR, PR Newcastle, Social Media, Socialight, Statistics, Twitter, YouTube

In her Admiral blogging debut, social media PR specialist Anne-Marie Bailey, shares her thoughts about       Britain’s first Youth Crime Commissioner, social media pitfalls and the lessons we can all learn… You can’t have missed it. It’s been all over the news.  Paris Brown, the UK’s first [and potentially last] Youth Crime Commissioner has made a bit of [...]

Comment, Digital, PR, Social media | Account Executive, Account Manager, Admiral Digital, Admiral PR, facebook, Google, Linkedin, Paris Brown, PR job, public relations, recruitment, Social Media, social media pr, Twitter, Youth Crime Commissioner

With news today that the Food Standards Agency is doubling the number of DNA tests to include steak, stock cubes and dripping, the full extent of the horse meat scandal is still not known. It’s a challenge, but getting crisis communications right can make all the difference. Press pictures of ready meals containing contaminated beef [...]

Brand, Comment, Crisis communications | Admiral Digital, Admiral PR, Comment, corporate communications, Crisis Communications, Media Relations

Those in the know have long suspected something romantic has been developing between the mature establishment figure of television and the giddy young darling that is the social media network. The two have just been getting closer and closer over the last few years. A Thinkbox report, which revealed that Britons now watch over four [...]

Comment, Digital, PR, Social media | Admiral Digital, Bluefin, Comment, Eastenders, facebook, James Arthur, Laptops, News, Princess Diana, Smartphone, Social Media, social media pr, Tablets, Television, Twitter, World Cup Final, X factor

Twitter introduced a video service last week called Vine. It enables you to create a six-second video and share it with your chosen social network. It will generate a wave of creativity across the social web as communicators road test the app in the coming days and weeks. Here, Stephen discusses a few ways that [...]

Comment, Digital, Marketing, PR, Social media | Admiral Digital, Admiral PR, AdmiralPR, Comment, corporate communications, Events, facebook, Google, Linkedin, marketing, Media, Media Relations, News, PR, public relations, Social Media, Twitter, Vine, YouTube

In the world of social media, change is inevitable and indeed necessary but, I would argue, not always for the best. The jury is still out as to whether some of the more recent innovations such as Google+ and Twitter’s Vine are going to succeed in the long term but meanwhile the latest metamorphosis is Facebook’s search [...]

Comment, Digital, Social media | Admiral Digital, Admiral PR, AdmiralPR, Comment, facebook, Facebook Graph Search, Google, Graph Search, Linkedin, News, Social Media, Twitter, video, Vine, YouTube