Posts Tagged ‘Cost cutting’

Budget cuts, lies and damn statistics: Why paying for postcode PR is becoming a thing of the past

20 October 2011

Postcode PR

There was a time (not too long ago) that I set out in the world of PR, a bright-eyed graduate with designs on becoming the new Max Clifford, or at least a slightly rounder, more Northern version. I was, in part, drawn to the industry by the (suggested) glitz and glamour, the parties, freebies and [...]

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