It’s a well- known fact: tell someone there is one subject they are not allowed to talk about and, well, obviously, it’s the ONLY thing they want to talk about. Think of Basil Fawlty desperately trying not to mention the war in the classic TV comedy; admittedly John Cleese goose-stepping around the hotel dining room [...]

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How many times have we been told that antibiotic resistance is leading to problems with the nation’s health? Well, in 1988 Liam Donaldson, urged doctors not to use antibiotics to treat colds and coughs and Sir Kenneth Calman made a similar plea in 1999. In 2013, therefore, Professor Dame Sally Davies is not the first [...]

Comment, Healthcare, Public Affairs | antibiotic resistance, Healthcare, Media, Media Relations, Public affairs

With news today that the Food Standards Agency is doubling the number of DNA tests to include steak, stock cubes and dripping, the full extent of the horse meat scandal is still not known. It’s a challenge, but getting crisis communications right can make all the difference. Press pictures of ready meals containing contaminated beef [...]

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Twitter introduced a video service last week called Vine. It enables you to create a six-second video and share it with your chosen social network. It will generate a wave of creativity across the social web as communicators road test the app in the coming days and weeks. Here, Stephen discusses a few ways that [...]

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This month Managing Director Georgie Cameron steps into the Admiral spotlight to share her love of travelling and her key tool for a successful PR campaign. What do you do to relax? I like to walk and ride in the Cheviots and travel to far flung places off the beaten track. What is the best [...]

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To many sixty-six year olds the word ‘viral’ might conjure up images of a nasty winter flu bug. Not so David Bowie. Over a career spanning nearly fifty years he has sold 140 million albums and sustained numerous image and musical reinventions since Space Oddity (1969) and Ziggy Stardust (1972). This morning Bowie launched his [...]

Comment, Digital, Marketing, PR, Social media | Admiral PR, Batman, Blair Witch, Comment, corporate communications, David Bowie, facebook, Gangnam Style, Linkedin, marketing, Media, Media Relations, News, PR, public relations, Social Media, Space Oddity, The Dark Knight Rises, The Next Day, Twitter, Virgin Blue, Warner Brothers, YouTube, Ziggy Stardust