Poor Laura Fernee revealed a painful truth on national daytime television yesterday: she is just too beautiful to work. The thirty-three year old scientist says that her slim figure and pretty face have made the world of employment intolerable. Men cannot treat her as anything other than an object of desire and female colleagues hate [...]

Comment, Digital, Social media, SociaLIGHT, Technology | Admiral Digital, AdmiralPR, facebook, Jenadrivah Heritage and Culture Festival, Laura Fernee, Linkedin, Social Media, Twitter, YouTube

Why do we need SociaLIGHT? Why, you may ask, have we spent the last six months refining the analytics and markers so that our social media index is a qualitative piece of work reflecting an exact point in time on the social media journeys of top companies in the North of England? Well, because you [...]

SociaLIGHT | analytics, Business, Digital, facebook, organisation, research, Social Media, strategy, Twitter

New Measurement Tool Ranks Northern Companies on Social Media Success May 8 2013: Admiral PR today launches its first ‘SociaLIGHT Index’ which ranks the top 200* companies in the North East and North West of England according to their use of social media. Giant sports firm Adidas tops the SociaLIGHT Top 200, closely followed by [...]

Admiral News | Measurement, North East, North West, Social Media, Socialight

If you wish to know your company’s SociaLIGHT score, you can request it for FREE here Alternatively, for a fee, to find out how you or your competitors perform in the social media space or what the opportunities are for social media to help you to improve your customer service, online reputation or sales pipeline, [...]

SociaLIGHT | Analysis, Measurement, Social Media

Jemima Khan described Peter Mandelson yesterday as ‘one of the most odious, self-satisfied, misogynistic men I have ever met’. As insults go, it may not be in the top division. It probably will never rival the acerbic comments of the great wits of the century like Winston Churchill, Oscar Wilde or Nancy Astor whose finely [...]

Comment, Crisis communications, Digital | Admiral PR, Cineworld, corporate communications, facebook, Google, Jemima Khan, Linkedin, Nancy Astor, Oscar Wilde, Social Media, Twitter, Winston Churchill

We are a nation of statistics lovers. We love statistics, that is, not lovers. Although research published recently by Cadbury reveals that ten per cent of women secretly find their boyfriends’ fathers attractive which appears to make a stab at covering both options as far as I can see. Meanwhile, in the same week, a survey by Travelodge [...]

Admiral News, Digital, PR, Social media, SociaLIGHT | Admiral Digital, Admiral PR, AdmiralPR, Cadbury research, facebook, Google, Linkedin, Newcastle PR, PR Newcastle, Social Media, Socialight, Statistics, Twitter, YouTube