Why do we need SociaLIGHT? Why, you may ask, have we spent the last six months refining the analytics and markers so that our social media index is a qualitative piece of work reflecting an exact point in time on the social media journeys of top companies in the North of England? Well, because you [...]

SociaLIGHT | analytics, Business, Digital, facebook, organisation, research, Social Media, strategy, Twitter

I often get asked by marketing professionals employing PR consultancies: ‘How do I know that they are doing a good job?’ My response is to get them to ask themselves the following questions: 1. Do they understand your business and the industry you work in? 2. Are they happy to set targets and be reviewed [...]

Comment, PR, Social media | Admiral PR, Comment, Georgie Cameron, Media Relations, PR, proactive, public relations, Social Media, strategy, targets