Why do we need SociaLIGHT? Why, you may ask, have we spent the last six months refining the analytics and markers so that our social media index is a qualitative piece of work reflecting an exact point in time on the social media journeys of top companies in the North of England? Well, because you [...]

SociaLIGHT | analytics, Business, Digital, facebook, organisation, research, Social Media, strategy, Twitter

Jemima Khan described Peter Mandelson yesterday as ‘one of the most odious, self-satisfied, misogynistic men I have ever met’. As insults go, it may not be in the top division. It probably will never rival the acerbic comments of the great wits of the century like Winston Churchill, Oscar Wilde or Nancy Astor whose finely [...]

Comment, Crisis communications, Digital | Admiral PR, Cineworld, corporate communications, facebook, Google, Jemima Khan, Linkedin, Nancy Astor, Oscar Wilde, Social Media, Twitter, Winston Churchill

We are a nation of statistics lovers. We love statistics, that is, not lovers. Although research published recently by Cadbury reveals that ten per cent of women secretly find their boyfriends’ fathers attractive which appears to make a stab at covering both options as far as I can see. Meanwhile, in the same week, a survey by Travelodge [...]

Admiral News, Digital, PR, Social media, SociaLIGHT | Admiral Digital, Admiral PR, AdmiralPR, Cadbury research, facebook, Google, Linkedin, Newcastle PR, PR Newcastle, Social Media, Socialight, Statistics, Twitter, YouTube

In her Admiral blogging debut, social media PR specialist Anne-Marie Bailey, shares her thoughts about       Britain’s first Youth Crime Commissioner, social media pitfalls and the lessons we can all learn… You can’t have missed it. It’s been all over the news.  Paris Brown, the UK’s first [and potentially last] Youth Crime Commissioner has made a bit of [...]

Comment, Digital, PR, Social media | Account Executive, Account Manager, Admiral Digital, Admiral PR, facebook, Google, Linkedin, Paris Brown, PR job, public relations, recruitment, Social Media, social media pr, Twitter, Youth Crime Commissioner

It’s a well- known fact: tell someone there is one subject they are not allowed to talk about and, well, obviously, it’s the ONLY thing they want to talk about. Think of Basil Fawlty desperately trying not to mention the war in the classic TV comedy; admittedly John Cleese goose-stepping around the hotel dining room [...]

Comment, Crisis communications, North East, PR, Sport | Admiral PR, Basil Fawlty, Benito Mussolini, corporate communications, David Miliband, Di Canio, Don't mention the war, Durham Miners Association, Fascism, Fascist, Fawlty Towers, Japanese, John Cleese, Media Relations, Mussolini, Newcastle, public relations, Samurai, Stadium of Light, Sunderland Football Club, Twitter

This month our chairman Stephen Waddington steps into the Admiral spotlight to share his biggest challenges to date and tells us why he loves his job. What do you do to relax? I head home to Northumberland and log-off, disconnect and head outdoors.   What is the best piece of advice anyone has ever given [...]

Admiral News, Comment, Digital, PR, Social media | Internet, Magic, Twitter