This month Admiral was involved in an exciting launch of two state-of-the-art radiation detectors that were introduced to the Japanese market at a time when people in the country are increasingly concerned about radiation levels, post Fukushima.
Kromek commissioned Admiral to manage the PR and social media for its new products, RadAngel, a portable radiation detector compatible with mobile phones, tablets and computers and an industrial food radiation detector, Food Inspector.
This was an interesting and diverse brief which involved the team at Admiral working with its partner PR agency in Japan to coordinate launches in Tokyo and London.
Georgie Cameron said, “It is such an interesting brief. Kromek is a very exciting and highly innovative company that make smart products. Our job was (and continues to be) to tell the story well.”
Follow @RadAngelJPN on twitter for more updates and informationon the device.