Google glass - is the world ready? Admiral PR

Google Glass: Is the world ready?

Google co-founder Sergey Brin has recently referred to smartphones as “emasculating” in a bid to promote Google’s new piece of technology, Google Glass. The device is in its final stages of development and will be available to shoppers later this year.

We’re taking a particular interest not only as a tech-specialist PR agency, but also because as individual consumers our entire team are all slaves to our smartphones.

But what is Google Glass and are we ready for it?

Google Glass is essentially a computer in the form of spectacles which displays and reads out information in response to voice commands.

The five basic functions of Google Glass are:

–          Taking pictures

–          Recording videos

–          Recording audio

–          Translating audio

–          Conducting Google searches

And all hands free!

As the digital screen is confined to a small corner of the user’s field of vision, the technology opens up previously unimaginable multi-tasking possibilities. Although the news of the technology has proved fascinating for some, it has also sparked fears that we will be distracted from real life to the point of negligence.

Question: What are the rules for driving? And can privacy be guaranteed?

As with Smartphones, downloadable apps will be available for users to enjoy. A Google Glass app called InSight has been developed to identify people in crowds from pictures that users select to be accessed by the app. The purpose of the app is to find people in busy environments such as airports. However, concerns have been expressed about this software being manipulated for questionable means.

For example, a similar app could be developed that takes pictures without people’s permission, applies advanced facial recognition and creates a database of visual fingerprints linked to financial and shopping data that can indicate to salespeople which customers in a shop are the best prospects.

Instant information sharing is clearly a growing trend as made evident by social media giants Facebook and Twitter. Google Glass may very well be greeted as an extremely user friendly method of swiftly sharing and acquiring information and may increase usage of Google Plus, a social media network created by Google which might not have satisfied Google’s expectations. But will the fact that the technology makes it so easy to record and distribute our personal experiences scare away its potential success?

When we think back, the telephone was equally criticised upon its invention in the 19th century but in the wake of phone-hacking scandals and nationwide riots being organised through social media, people have more reason to be paranoid.

Will Google Glass succeed or will it end up as just another MiniDisc or HD DVD? What do you think? Learn more about the product at here.

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