CIPR workshop: Media reinvented and getting ahead in social media
Join Admiral’s chairman Stephen Waddington (@wadds) for a CIPR workshop at 8:30am on 15 October at the Mal Maison, Newcastle, as he checks the health of the British media and examines the long term opportunities for the PR industry.
Traditional media is fragmenting and social networks are connecting organisations and their audiences in a direct relationship. The editorial, influence and engagement skills of the PR industry mean it has a crucial role at the heart of these changes.
It’s an incredibly exciting time.
But it’s also incredibly daunting. Practitioners must learn new skills and expertise if they want to have a future in the industry. Planning and measurement become crucial disciplines as we seek to influence audiences and digitalisation turns our profession from a craft to a science.
Stephen recently received the prestigious ‘Greatest individual contribution to the industry’ award from Reputation Online and has been shortlisted by the PRCA as PR Personality of the Year.
A trained journalist, Stephen understands how the media landscape works online and offline and champions best practice as a conference speaker and award-winning writer.
Tickets (including breakfast) are £10 for CIPR members and £20 for non-members, from Sally Keith or 01670 515098 or Sally Pearson on 0191 244 6656.